BRAND CULTURE

Victory Foods's Brand Symbol

In terms of design, the LOGO has optimized both Chinese and English to highlight English and weaken Chinese to strengthen Clever Mama's young, fashionable and international brand positioning; Chinese and English use extremely fashionable font design to reflect a simple and smooth visual experience; The creativity of borders comes from the inspiration that the caramel on the pudding naturally flows down, fashion, seductive and smart.

The spoon in the LOGO has four meanings: 1. A spoon with a sense of ritual and strong association when eating pudding 2. The action of licking the mouth after tasting the pudding 3. To convey Clever Mama's mission of "Brand make a Joyful Life" and the emotional appeal and smile expression of "Smile at every mouthful" 4. The spoon in the trademark becomes the "smiling spoon" and can be used independently, and is also an important visual symbol for brand communication.

Victory Foods's Brand Vision

Clever Mama Mission: Brand make life cheerful.Insisting on high-quality food on business culture “three hearts"are love,intension and conscience and“two points" are satisfation and respection.

Clever Mama's Vision

1.The first brand of China high-end Pudding dessert

2.Use ingenuity and innovation to lead industrial iteration and evolation.

3.Represent Love.fashion.petty bourgeoisie.the joyful symbol

4.Lead team and partner into growing,success and respected

5.Create a sense of ritual and small fortune for oursers

6.Efforts to survive 101 years

Victory Foods's Slogan

LOVE , QUALITY LIFE , CHEERFUL

Represent Love. fashion. petty bourgeoisie. the joyful symbol