Victory Foods
Victory Foods corporate culture and global vision for functional food manufacturing

BRAND CULTURE

Victory Foods Brand Symbol

Victory Foods WDL logo symbolizing World, Development, and Leading

The corporate logo is composed of the letters "WDL", representing the initials of our company name, Weiduoli. The design is deeply rooted in our corporate philosophy and echoes our digital identity, "Victory", symbolizing our journey from Jinjiang to the global stage.

W — World & Win (Global Vision) The "W" stands for World and Win. It serves as a visual anchor for our domain name, "Victory," representing our ambition to triumph in the competitive food industry. It signifies that Weiduoli is not just a local leader but an enterprise with a global perspective, dedicated to winning the trust of consumers worldwide through superior quality. D — Development & Dynamic (Vitality & Growth) The "D" represents Development and Dynamic. As a producer of jellies and juices—foods synonymous with joy and youth—this letter embodies the vibrant energy of our products. It also symbolizes our company's dynamic history of steady development and our commitment to continuous innovation in taste and technology. L — Leading & Long-lasting (Excellence & Heritage) The "L" signifies Leading and Long-lasting. It reflects our determination to be a frontrunner in the confectionery and beverage sectors. "L" also represents our pledge to build an enduring brand (Long-lasting) that consistently delivers value and happiness to generations of consumers.
Design elements of Victory Foods corporate logo and brand identity

WDL — Win the Delicious Life.

Victory Foods corporate mission to lead global functional food innovation

Victory Foods Mission: We are dedicated to crafting the freshest jellies and juices through dynamic innovation and strict quality control. Our mission is to lead a healthier, sweeter lifestyle for our customers while creating long-lasting value for our partners."


Victory Foods's Vision:

"To be a world-class OEM/ODM partner that brings 'Victory' in taste and quality to consumers worldwide."

Victory Foods Brand Symbol

Victory Foods brand slogan Win the Delicious Life

Win the Delicious Life

"Win the Delicious Life" embodies our brand promise: through innovation and quality, we bring deliciousness and joy to consumers worldwide. WDL represents World & Win (global vision), Development & Dynamic (vitality & growth), and Leading & Long-lasting (excellence & heritage).